Sofia Vergara to launch intimate apparel brand

Actress Sofia Vergara has joined forces with entrepreneur Renato Black to launch "Eby" - a subscription-based underwear brand, with a percentage of profits to be donated to charity.

The brand, which will be manufactured in Sri Lanka, will donate 10% from each purchase to the Seven Bar Foundation, a non-profit founded by Black which fosters entrepreneurship among underprivileged women via micro financing.

Customers will have the choice of having their items delivered monthly, bi-monthly or quarterly, with a new colour or print to be introduced by each month, inspired by different countries.

The seamless underwear features a technology meant to prevent it from riding or sliding, with items to be priced from $14 to $16, and featured styles including thong, brief and cheeky, as well as G-string, boyshort and bikini (via WWD).

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