British pop diva Adele and suave spy James Bond may be unlikely stars in Sony's turnaround, but the firm is betting they are key to a corporate makeover that analysts say still has a long way to go. Last week, Sony booked a nine-month net profit of almost $2.0 billion, reversing a year-earlier loss, with PS4 sales topping a record 30 million units in the autumn. Under one-time US games boss Kazuo Hirai, the iconic firm launched a desperate restructuring that included layoffs and asset sales, including hiving off its laptop division and unloading its Manhattan headquarters.
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