'Star Wars' takes Chinese social media by storm, flirts with record release

By Adam Jourdan and Lisa Richwine SHANGHAI/LOS ANGELES (Reuters) - After a mammoth marketing campaign, growing online chatter in China around "Star Wars: The Force Awakens" suggests the latest installment of the hit franchise has a shot at breaking box office records in the world's second-largest movie market. China is crucial if Walt Disney Co's first foray into the world of Jedi knights is to earn a spot among the top-grossing films of all time. The movie, the seventh in a near 40-year-old franchise, surged past "Jurassic World" to set a global opening weekend record of $529 million.