Shoppers spent around $9 billion in the first 12 hours of China's "Singles Day" sale on Wednesday, e-commerce giant Alibaba said, in the world's biggest online shopping day. "Singles Day" is not a traditional Chinese festival, but Alibaba has been pushing November 11 -- 11/11 being a date heavy on ones -- since 2009 as it looks to tap an expanding army of Internet shoppers in China, which has the world's biggest online population of 668 million.
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