Ontario town makes Shawn Desman concert free after low ticket sales

The Canadian Press</span>
Published Friday, June 29, 2018 3:01PM EDT
Last Updated Friday, June 29, 2018 8:41PM EDT

WASAGA BEACH, Ont. - An Ontario beach town has dropped the price of entry to a Shawn Desman concert this weekend after struggling to sell tickets to the event as part of its Canada Day festivities.

Municipal officials in Wasaga Beach announced that the Toronto pop singer's Saturday performance had been made free to the public in a news release earlier this week.

The release says ticket buyers will be automatically reimbursed, and those who won a chance to see Desman perform will be invited to take part in a "meet and greet" with the Juno winner.

The board overseeing the event recommended that council approve a budget increase of up to $53,000 to cover the loss in ticket revenues.

Council documents suggest that only 17 tickets had been purchased roughly three weeks ahead of the concert.

Desman addressed the price cut in a tweet Friday evening, saying it doesn't matter to him how many people are at the show.

See you tomorrow Wasaga I’ve played to 17, 170, 1700 and 17,000 people... doesn’t matter to me... do it for the love, not for the fame ✌& ❤️ pic.twitter.com/Jrg4okR4vv
— Shawn Desman (@DaRealSD) June 29, 2018