"These are the films of bean counters' dreams," said Paul Dergarabedian, senior media analyst at ComScore. "They are profit machines and even when they're poorly reviewed, people line up for them." "Don't Breathe" was backed by Sony's Screen Gems and Steve Bersch's Stage 6 Films, and cost less than $10 million to produce. Sony screened the film at SXSW and Comic-Con in order to build buzz.
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